Job Overview:

Genericcode is seeking a dynamic and results-driven Growth Marketer to lead our efforts in acquiring new users, increasing app downloads, and optimizing marketing strategies. The ideal candidate will have a proven track record in mobile marketing, user acquisition, and conversion optimization. This role will be instrumental in driving growth through data-driven strategies, A/B testing, and performance analysis across various marketing channels.

Growth Marketer Key Responsibilities:

• As Growth Marketer you have to Develop and Execute Growth Strategies: Design and implement innovative growth strategies to increase app downloads and user engagement across paid and organic channels.
• App Store Optimization (ASO): Optimize the app’s visibility in both Apple’s App Store and Google Play through keyword research, metadata, and conversion rate optimization techniques.
• Paid Campaign Management: Plan, execute, and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads, Instagram, TikTok) to drive app installs and improve cost per acquisition (CPA).
• A/B Testing & Experimentation: Conduct A/B tests on creative assets, landing pages, and marketing strategies to identify the most effective methods for driving growth.
• Data Analysis & Reporting: Track, analyze, and report on key performance indicators (KPIs), including user acquisition, retention, conversion rates, and lifetime value (LTV). Use insights to adjust strategies for ongoing optimization.
• Collaboration with Product & Design Teams: Work closely with product and design teams to optimize user experience and ensure marketing initiatives align with product goals and branding.
• Market Research: Stay informed about trends in mobile app marketing, emerging technologies, and competitor activities to inform growth strategies.
• Retention & Engagement Strategies: Develop and execute strategies for increasing user retention and engagement, leveraging in-app marketing, push notifications, and email campaigns.

Growth Marketer Requirements:

• Proven experience in mobile marketing and growth hacking, ideally within a tech company.
• Strong knowledge of digital marketing tools, including Google Ads, Facebook Ads Manager, and mobile analytics platforms (e.g., Firebase, Adjust).
• Expertise in A/B testing and data-driven decision-making.
• Experience with App Store Optimization (ASO) and mobile app marketing.
• Analytical mindset with the ability to interpret data and make actionable recommendations.
• Excellent project management skills and ability to work in a fast-paced environment.
• Strong communication skills and the ability to collaborate across departments.

Preferred Qualifications for Growth Marketer:

• Bachelor’s degree in Marketing, Business, or a related field.
• Experience in performance marketing and user acquisition in the mobile or app industry.
• Familiarity with growth tools like Mixpanel, Amplitude, or similar.

Why Join Genericode? At Genericode, we’re at the forefront of innovation, developing cutting-edge solutions that are transforming the tech industry. You’ll have the opportunity to shape our growth strategy. To work with a talented team and make a real impact on our product’s success.